Project Marketing & Sales
Number 1 Marketing Company in Alberta for 2011 Sales Launches – Over 1000 residential units sold through the combined launches of The Estates of Valley Ridge & Alura Tower (Cove Properties), Heritage Landing, Walker Lake, Indigo Sky & Emerald Sky (The Carlisle Group).
Coco Homes – Agent of record for strategic marketing management including product development, land acquisition and overall corporate positioning in the single family market.
Cove Properties Ltd. – Past Vice President, Sales & Marketing ’06 through ‘09. Marketing responsibility of over 2000 condo units representing in excess of $400 million in residential urban high rise, suburban lowrise and resort multi spread throughout Alberta and interior B.C. including Sasso, Vetro, Nuera, Silhouette, Mesa, Playa del Sol, Magrath Mansion, Hermitage Ridge, Chateaux at Whitemud Ridge, Palisades of Sherwood Park, Palisades on the Park, Palisades on the Ravine, Monarch at Mackenzie Towne and Aspen Highlands in Aspen Woods.
Homes by Avi – Sales and Marketing Management on over $130 million in combined single and multi family residential units spread out over more than 50 developments throughout Calgary and Edmonton.
The Bridges Phase 1 – Information/Sales & Marketing Centre Director (Principal). Exclusive contract for marketing & sales for Windmill Developments, Acqua & Vento - Homes by Avi, Olive and Jenkins Architecture, The Piazza. Coordinated overall traffic and sales for the area as well as a referral based sales relationship with both Bucci and Sandlewood’s projects.
Horizon Village Developments – Overall Marketing Management for Horizon Lifestyle Corporation. Managed all Special Programs & Events Coordination as well as Print & Collateral., Developed Project Marketing Campaigns & the Horizon Lifestyle Quarterly Print Publication.
Sable Resorts, Legacy on Mara Lake – Off season absorption programs for residual resort inventory in interior B.C. netting over $5million in 3 months.
R.C. Peterson Commercial Real Estate. Commercial leasing, sales and land package marketing.
Medallion Developments – Exclusive contract. Project Marketing and Sales management.
Stonecroft Developments – Exclusive contract. Project Marketing and Sales management.
Cameo Magazine – Director (Principal). Fashion, Art & Culture Publication employing 42 personnel. Complete resource management as well as advertising campaign development for a diverse group of businesses across many fields of activity over 4 years.
Sales & Sales Management
Cove Properties (11 Senior Sales Staff), Accountable for Sales Meetings, Sales Coaching & Training, Sales Centre design and build out. Accountability for sales interactions with customers, lead generation and performance requirements for overall sales volume Cove Properties was ahead of the industry curve in sales performance in all communities over that 4 year period resulting in minimum residual inventory when the market slow down occurred.
Homes by Avi (32 Senior Sales Staff), Accountable for Sales Meetings, Sales Coaching & Training, Sales Centre design and build out. 100% compensation payout for 5 years based on exceeding best case performance projections on every project. After moving to private practice, Avi called our team back to take over the sales and marketing of Olive at the Bridges Development.
Stonecroft Developments & Medallion Developments – Project Marketing and Sales management.
Homes by Avi – Direct accountability for new home sales in Lake Chaparral as salesperson. Placed second for SAM Rookie of the Year for best Calgary sales volume that year.
The Bridges – Direct sales for new condo sales on 7 separate high density developments.
Bridgeland Terraces – Direct new project condo sales. Contract with Herb Kriese of Alberta Condo Corp.
Executive Research, Training & Customer Service
Coaching, mentoring & sales training on an ongoing basis for most clients. Numerous performance sales training programs implemented both in house and in conjunction with assisting facilitators such as Gary Waldron and Wayne Clements.
Streetside Development Corporation – Competitive Marketing Analysis.
Homes by Avi & Cove Properties – Secret Sales Performance Shops and Competitive Marketing Analysis Shops in Kelowna, Edmonton and Calgary. Numerous product design & specification shops. Numerous pricing and promotional sales comparison shops.
Homes by Avi – Customer Service Management. Implementation of customer service policies and procedures. Coordination of customer relations resulting in being winner of CHBA SAMS Customer Choice Award for small volume multi family.
Cove Properties – Customer Service Audit Implementation. Winner of EHBA SAMS Customer Choice Award for large volume multi family.
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